I signed up to a TikTok course with the challenge of posting a video every day for 30 days. I learned a lot about short form video content, editing, filming, creating the story, and most importantly - overcoming the cringe factor.
It was a lot of fun, but it took a lot of time - each video took 1-2 hours (or more in the beginning) including ideating, writing the script, setting up the space, recording lots of takes, editing, posting, etc. I reckon if I kept at it every day I would continue to improve and eventually get a large following. I decided I didn’t want to spend more of my time giving free content to a large company for an uncertain payoff. If I ever have a business or brand - I might come back to it (if it hasn’t been totally wiped out by AI generated content before then).